Public Press wins an Excellence in Journalism award for ‘Public Schools, Private Money,’ in the winter 2014 edition
Living in a popular neighborhood, in the middle of a popular city, is a lifestyle choice that can make a person sneaky. For those who don’t like to wait, it is possible to live in a shadow Mission, getting an It's-It from the freezer of a convenience store instead of standing for half an hour in line at the Bi-Rite Creamery, and visiting certain spots only during the brief hours when they’re not busy — Tartine before 8 a.m., bars on Sunday through Wednesday, Papalote only at 2 in the afternoon, Valencia Pizza & Pasta when you need a table for six on a Friday night. Brunch never ever ever. Or only if you make sure to eat brunch first.
But what if it didn’t have to be this way? Mission Loc@l recently met a man, locked in by a nondisclosure agreement, who is developing an app to help reduce line-waiting. He told us that he gave up on testing it in the Mission because the businesses he approached said they liked their lines. Their lines were, in fact, their advertising.
Read the complete story at Mission Local.