Evidence that the micro-funding paradigm works for journalism

The Public Press is now officially more than halfway toward raising $5,000 for our City Budget Watchdog beat, an initiative we launched in collaboration with Spot.us, the micro-funding Web site.

The total has reached $2,710 — $1,000 of which came from a particularly generous New York donor, Ruth Ann Harnisch. Thanks to all who have dipped into their  pocketbooks to help make this vital experiment in community journalism a reality.

I have to admit, I was a little skeptical that we’d get this far this fast. It was less than a month ago that we "hired" a team of writers to work on unearthing stories that other news organizations weren’t covering. You can see the results in the running list of stories we’ve been able to produce on our growing project page.

Skeptical because it’s a recession, and many people are less able to give financially. But also because it was less than a sure thing that enough people would hear about our fund drive.

It’s been an exciting process, if only because it’s become increasingly clear that there are thousands of employees whose jobs are affected, and hundreds of thousands of city residents who will feel the effects of cutbacks in services. Among the things we’re looking into for future stories:

  • more in-depth interviews with each of the city supervisors
  • the roles of lobbying by unions
  • the fees in disparate departments that are going up in lieu of tax increases
  • the disparate growth of compensation in some departments whose budgets have been particularly controversial this year

    … and much much more.

What’s been refreshing in this process is that we’ve gotten donations through Spot.us from people we’ve never heard of. As David Cohn mentioned on his blog (linked above) we had a very good problem happen to us. One member of the San Francisco Board of Supervisors was so taken by the idea that we might bring some independent reporting to the issues that he donated $20 last week.

While we appreciated the gesture very much, taking money from people we’re preparing to interview for this particular series, we thought, might open us up to accusations of compromising our independence, if only a bit.

As in campaign finance, it’s the perception of a conflict of interest that’s probably the most important factor, rather than the threat of being bought off with a handful of dollars. David thanked the supervisor for the gesture and redirected the donation to other Spot.us projects of the donor’s choosing.

We will have the opportunity to thank the donors to this project:

Ruth Ann Harnisch, Full Circle Fund – Technology, Full Circle Fund – Environment, David Cohn, Lila LaHood, Megan Casey, Kara Andrade, Louise Yarnall, Neal Gorenflo, E.O. Stinson, Sylvain Foissac, Suzanne Yada, Ariel Vardi, Deepti Gottipati, Renata Ament, Mike McCarthy, Howard Rheingold, Andrea Genovese, Sara O., Michelle Fitzhugh-Craig, Amy Gahran, Lauren Rabaino, David Amann, Adele Fasick, Scott Rosenberg, Donica Mensing, George Kelly, Sarah Milstein, Joni Marshburn, donors through the Facebook Cause (names to come!), Tony Long, Rosa Lara-Fernandez and Eric Arbanovella.

Thank you! You’re pioneers in community-funded journalism by helping to fund the first regular beat through Spot.us.

We have a long way to go, but I’m confident that we’ll be able to reach our goal in the next two months if we all get the word out about the ground-breaking stories we’re producing for the site.

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