San Francisco State Forgoes Millions as It Drops Plans for Big Soda Contract

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Big Soda, as companies like Coke and Pepsi are derogatorily called, is on a Bay Area losing streak. Creative Commons image by Flickr user

By Jon Brooks, KQED News Fix
It is looking more and more like the Bay Area is not going to produce the next Pepsi Generation. Nor do locals seem inclined to buy the world a Coke, despite Don Draper’s input.

We say this on the heels of today’s announcement from San Francisco State University President Les Wong that the school is dropping plans to pursue a “pouring rights” contract with soda companies.

Read the complete story at KQED News Fix.