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New Mission Theater Project Could Mean Big Changes for Mission Street

By Rigoberto Hernandez, Mission Local

Developers of the New Mission Theater, one of the most iconic buildings in the neighborhood, will seek permission from the city  to rehabilitate the dilapidated theater and construct more than 100 housing units next door.

“This is far and away the most impactful project that the Mission has seen in decades,” said Philip Lesser, a longtime Mission resident and business consultant.

Oyster Development plans to demolish what is now the Giant Value building to make way for 114 market-rate housing units, 89 parking spaces and 14,750 square feet of retail space on the bottom floor.

Alamo Drafthouse plans to restore and convert the New Mission Theater into a five-screen, 600-seat theater, which will include a full-service restaurant and bar. The original theater was built in 1910 and has been closed since 1993.

The San Francisco Planning Commission will consider both projects conjointly — a significant milestone in the development process.

The project will not only leave a large footprint on the block — at 85-feet, it will become the second-tallest building in the Mission — but it has the potential to attract new businesses, Lesser said.

Read the complete story at Mission Local.