Mike’s Deli hadn’t been doing well for a while, and its owner, Mike Jweinat, thought it was time to give the spot a sexier look.
He created some new sandwiches, colorful signs, and a brand-new name: Gunz and Bunz. The idea only lasted a couple of weeks.
“The community says it’s too violent,” said Jweinat. “We’re not violent, we don’t sell weapons!”
Jweinat just wanted to sell sandwiches, but residents in a neighborhood where shootings aren’t uncommon failed to see the humor, so the space at 3100 24th Street at Folsom is once again Mike’s Deli. After all, the new name was meant to sell more, not fewer, sandwiches.
Read the complete story at Mission Local.
