Early Returns Suggest Drop in Smoking in Response to State Tax

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The drop in cigarette sales is even sharper than the state anticipated — which could spell trouble for state coffers. Photo courtesy of CALmatters

By Matt Levin, CALmatters

Last fall, California voters approved the biggest increase in cigarette taxes since the state first began levying tobacco in the 1950s. Advocates for Proposition 56, which passed with a fairly overwhelming 64 percent of the vote, argued that a $2-per-pack tax hike would hurt pocketbooks enough to nudge millions of California smokers to quit or at least to light up less frequently.

When the tax went into effect in April, smokers saw the average cost of a pack of cigarettes soar from under $6 to up to $9, making California one of the most expensive states in which to buy cigarettes. But the question then: Was that enough to force smokers to kick an increasingly expensive habit?

Read the complete story at CALmatters.

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