By Laura Waxmann, Mission Local
Whole Foods shoppers can expect to see animal rights activists in stores across the country accusing the grocery chain of perpetuating animal cruelty and consumer fraud in the coming week, with protests expected to stretch far beyond Thanksgiving.
This was the announcement made by Direct Action Everywhere, or DxE, in front of Whole Foods’ 2001 Market St. location on Nov. 23. The international grassroots animal rights action network held a press conference on the steps of the popular eco-minded grocery store, which in recent advertisement campaigns has taken pride in ensuring that the meat it sells comes from animals that are treated humanely.
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