By Holly McDede, KALW Crosscurrents
So you want to open a bookstore? Excellent news. Here’s your guide to survival:
No. 1: Stock what your customers want. If someone wants “Pigeon Lofts of North America,” have it.
No. 2: Stock what your customers don’t know they want. And show it to them.
No. 3: Don’t just be a bookstore. Come on — you can be more than that.
That is one recipe, but it hasn’t always so easy. San Francisco has always been a town of bookworms. In the old days, if you wanted to open a store, all you had to do was put books in the window, hang a sign and open the doors.
Read the complete story at KALW Crosscurrents.
