By Rigoberto Hernandez, Mission Local
It is become a common San Francisco cry: If you want your beloved business to stay in the city, you need to support it. Several Mission businesses have tried new ways to rally their customers and pivot their operations, but in a changing retail environment, it is tough going.
Viracocha hosted a fundraiser to help the vintage store transform into a properly licensed event space. Before being pushed out of its original location on 16th Street, Adobe Books successfully rallied its fans and raised more than $61,000 via Indiegogo to re-imagine itself as an arts cooperative. Now, Lost Weekend Video is the latest neighborhood institution to ask its customers if they still want them around. If the answer is yes, then they are encouraging people to patronize them, or risk losing them as early as next May when their lease expires.
Read the complete story at Mission Local.
