A Day at Bolerium, Mission Street’s Radical Bookstore

By Alana Levinson, Mission Local

On a sleepy Monday afternoon, Bolerium Books owner John Durham receives a call from the San Francisco Bay Guardian, informing him that his store has made it into the annual “Best of the Bay” issue for the second time.

While giving him the good news, they gently try to sell him advertising space.

“Local people tend to come in and wander around without buying a f***ing thing,” Durham replies, having just canceled his ad in the Yellow Pages.

He continues to explain what his store is about: “There’s nothing normal here. If you want that, f*** you and stay away.”

Read the complete story at Mission Local.