Organizational Milestones: Phase 2

WEEKLY 
PRINT (2010)

The
 Public 
Press 
expands 
digital 
reporting 
while 
beginning
 to 
print 
a 
weekly 
newspaper. 
Print 
distribution 
will 
begin 
in
 one 
neighborhood 
with 
carefully 
managed 
expansion.


Organizational 
Development:


• Rent 
larger 
newsroom

• Hire 
operations 
staff 
for 
print 
publication

• Conduct 
community 
meetings

Reporting 
and 
Editing:


• Hire
 full‐time
 reporters.
 Revise 
beat 
topics, 
sections 
and 
columns


• Produce 
weekly 
enterprise
 and
 investigative
 reports

Partnerships:


• Print 
public 
radio 
transcript 
excerpts

Technology:

• Expand 
team 
to 
include 
expert 
multimedia 
producers

• Build
 video,
 audio
 and
 interactive 
tools

Production 
and 
Design:

• Hire
 additional
 production
 staff

• Produce 
weekly 
print 
edition

Distribution:


• Build 
billing 
and 
sales 
infrastructure

• Distribute
 prototype
 in
 selected
 neighborhood 
by 
bicycle

Fundraising:



• Establish 
membership 
benefits 
tied 
to 
print 
subscriptions

• Solicit
 grants
 for
 distribution
 to
 low‐income
 neighborhoods
• Market 
through 
mail, 
phone, 
broadcast, 
web, 
public 
events

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