Organizational Milestones: Phase 1

ONLINE
 ONLY (2009)

The
 Public 
Press’
 Web
 site 
re‐launches 
as 
a
 news 
platform,
 publishing
 investigative,
 trend
 and
 spot 
news
 stories.
 The
 site 
will
 begin
 with 
weekly 
updates 
and
 progress
 to
 daily
 publication 
as
 funding 
is
 secured
 to
 hire
 additional
 staff. 

Organizational 
Development:
 

• Conduct 
community 
meetings 
to 
assess 
unmet 
information 
needs

• Write 
business 
plan

• Hire 
business 
manager 
to 
oversee 
non‐editorial 
operations

• Establish 
advisory 
boards

• Establish 
board 
of 
directors

Reporting
 and 
Editing:


• Write 
editorial 
plan 
to 
target 
community’s 
unmet
 information 
needs

• Hire 
part‐time
 editor 
and 
freelance 
reporters 
to 
create 
web
 stories

• Pitch
 stories
 for
 funding
 through
 Spot.us


Partnerships:

 

• Exchange 
content 
with 
radio, 
web
sites 
and
 cable‐access 
channels

• Contact 
and 
recruit 
additional 
local 
and 
national 
content 
partners

Technology:

• Design 
and
 launch 
beta
 site 
and 
begin 
regularly
 publishing 
online

• Investigate 
mobile‐platform
 delivery

• Develop 
Web-to‐print 
platform

Production
 and 
Design:

• Build 
design 
mockups 
for 
print 
publication 
(phase 
2)

• Model 
printing 
costs 
based 
on 
revenue 
projections

• Market‐test 
for mats 
and
 sections

Distribution:
  

• Choose 
neighborhoods 
for
 initial 
print 
distribution

• Design
 low fossil fuel
 delivery
 system
 (especially 
bicycles)


Fundraising:



• Pursue 
grant 
funding 
from
 charitable 
foundations

• Hold 
fundraising 
events

• Construct
 plan 
for 
member ships 
and 
pledge 
drives

Next: Organizational Milestones - Phase 2

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